Account Tracking Setup

Ads Management

What We Need:

• Target location
• Budget
• Possible campaign choices depending on customer’s needs and asset availability:

Google Search Ads:

Drives traffic to the customer’s homepage/landing page when people are searching for customer’s name/brand name or when trying to find realtor’s in the local area.

• Landing page URL
• Suggested keywords (optional)
• Images of realtor/team/brand (optional)
• Suggested text for ad copy (optional)
• 15 Headlines (30 characters max)
• 4 Descriptions (90 characters max)

YouTube Ads:

Promotes customer’s video about the realtor and the team, their services, listings, etc.

• Landing page URL
• Video to be promoted
• Facebook Brand Awareness Campaign: Measures brand lift (measure of how many people remember the brand when asked about the brand at a later time)
• Suggested target interests (optional)
• Images of realtor/team/brand to be promoted
• Video of realtor/team/brand to be promoted (optional)
• Suggested text for ad copy
• Headline
• Primary text
• Landing page URL or homepage

Facebook Video View Campaign:

Promotes customer’s video about the realtor and the team, their services, listings, etc.

• Suggested target interests (optional)
• Video of listing
• Suggested text for ad copy (optional)
• Landing page URL or homepage
• Facebook/Instagram Social Media Promotion: Promotes customer’s social media posts to reach a wider audience and generate engagement
• Need active social media account with regular posts

What we deliver:

**Setup of Google, YouTube, Instagram and Facebook campaigns

• Optimize all running campaigns on an ongoing basis
• Tracking & delivery of KPIs
• Image graphic editing [if needed]
• Test all tracking
• Presentation of campaign overview for approval prior to launch
• Weekly/monthly report

Recommended budget:

$1500/month