Brand Awareness Campaign Setup

Prerequisites:

• Account Tracking Setup
• Ads Management

Explanation Video: 

What We Need: 

• Target location
• Budget

Possible campaign choices depending on customer's needs and asset availability:

• Google Search Ads: Drives traffic to the customer's homepage/landing page when people are searching for customer's name/brand name or when trying to find realtor's in the local area.
  • Landing page URL
  • Suggested keywords (optional)
  • Images of realtor/team/brand (optional)
  • Suggested text for ad copy (optional)
    • 15 Headlines (30 characters max)
    • 4 Descriptions (90 characters max)

• YouTube Ads: Promotes customer's video about the realtor and the team, their services, listings, etc.
  • Landing page URL
  • Video to be promoted
• Facebook Brand Awareness Campaign: Measures brand lift (measure of how many people remember the brand when asked about the brand at a later time)
  • Suggested target interests (optional)
  • Images of realtor/team/brand to be promoted
  • Video of realtor/team/brand to be promoted (optional)
  • Suggested text for ad copy
    • Headline
    • Primary text
  • Landing page URL or homepage
• Facebook Video View Campaign: Promotes customer's video about the realtor and the team, their services, listings, etc.
  • Suggested target interests (optional)
  • Video of listing
  • Suggested text for ad copy (optional)
  • Landing page URL or homepage
• Facebook/Instagram Social Media Promotion: Promotes customer's social media posts to reach a wider audience and generate engagement
  • Need active social media account with regular posts

What we deliver:

• Setup of Google, YouTube, Instagram and Facebook campaigns
• Optimize all running campaigns on an ongoing basis.
• Tracking & delivery of KPIs
• Image graphic editing [if needed] 
• Test all tracking
• Presentation of campaign overview for approval prior to launch
• Weekly/monthly report

Recommended budget:

• $1500/month